HTIP

Flume feat. Toro y Moi – The Difference (“Hi This is Paint” Visualizer by Spinning Rock)

Client: Flume & Future Classic
Date: 2020
Services: Web VR

“Hi This Is Paint” was a real-time collaborative painting. It was inspired by The Difference by Flume feat. Toro y Moi, existing creative developed by Jonathan Zawada, and Reddit’s r/place. The experience was live for 72 hours with participation from 6,140 people across 46 countries, raising money for the Equal Justice Initiative.

Read more about the experiment here

Try the demo here

Equal Justice Initative